{"id":138,"date":"2013-01-04T21:29:40","date_gmt":"2013-01-04T21:29:40","guid":{"rendered":"http:\/\/www.modgraphic.com\/blog\/?p=138"},"modified":"2013-01-04T21:32:03","modified_gmt":"2013-01-04T21:32:03","slug":"138","status":"publish","type":"post","link":"https:\/\/www.modgraphic.com\/blog\/138\/","title":{"rendered":"Some Logo Design Myths"},"content":{"rendered":"<p>Much of our business as graphic designers is branding for businesses. \u00a0This includes the all important logo! Here are two major myths we would like to dispel about designing a successful and appropriate logo for your business.<!--more--><\/p>\n<div><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div><strong>Myth #1<\/strong><\/div>\n<div>A logo must incorporate some or all of the elements of what your business is about. \u00a0For example, if you&#8217;re a dentist, you have to a molar in your logo. Yikes! What is more unattractive than a big tooth! \u00a0There really is no way to make that nice.<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div><em>We suggest this:<\/em><\/div>\n<div>Take the feel of your business, rather than a literal image. \u00a0A good solution for the dreaded dentist logo for example, is to make people feel that you are professional yet friendly, and they don&#8217;t need to feel threatened, because let&#8217;s face it &#8211; who likes a trip to Dr. Tooth? So if you want to be friendly and approachable, use fonts and colours that\u00a0<em>give that feeling<\/em>.<\/div>\n<div>\n<div><\/div>\n<div>\n<div><strong>Myth #2<\/strong><\/div>\n<p>A good logo has lots of tiny details, because come on you want your money&#8217;s worth right? And detail means the designer spent lots of time on it.<\/p>\n<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div><em>We suggest this:<\/em><\/div>\n<div>Think Nike. Think FedEx. Think Staples. Notice anything in common? Simplicity. Some of these don&#8217;t even have icons, just the word. Remember you&#8217;re not only paying a graphic designer for their time in creating a logo &#8211; you&#8217;re paying for their expertise at figuring out what will best represent your business to your target audience. \u00a0Detail doesn&#8217;t equal a great logo.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Much of our business as graphic designers is branding for businesses. \u00a0This includes the all important logo! Here are two major myths we would like to dispel about designing a successful and appropriate logo for your business.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[41,15,40],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-branding","tag-imagery","tag-logo","tag-simplicity"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s2P6KW-138","_links":{"self":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":5,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts\/138\/revisions\/143"}],"wp:attachment":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}