{"id":145,"date":"2013-01-11T15:12:03","date_gmt":"2013-01-11T15:12:03","guid":{"rendered":"http:\/\/www.modgraphic.com\/blog\/?p=145"},"modified":"2013-01-16T15:47:38","modified_gmt":"2013-01-16T15:47:38","slug":"how-do-i-choose-fonts-and-colours-for-my-logo","status":"publish","type":"post","link":"https:\/\/www.modgraphic.com\/blog\/how-do-i-choose-fonts-and-colours-for-my-logo\/","title":{"rendered":"Logo Fonts and Colours"},"content":{"rendered":"<div>\u00a0Well every graphic designer will tell you this: You don&#8217;t, we do! \u00a0But here&#8217;s this is how we do it. \u00a0For every logo you want to capture the mood or personality of the business. As you&#8217;ll see in the sample, a kiddie haircut salon needs something that is fun, bright, happy and not serious!<!--more--> \u00a0You don&#8217;t want to scare away your customers before they sit in the chair! \u00a0In a place like this even the decor will reflect these elements. \u00a0On the other hand, you&#8217;ll want to stay away from dark colours, from heavy fonts, and save these for the mortgage brokers and accountants. A few questions to ask yourself:<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div>\u2022 \u00a0What is the main mood of my business?<\/div>\n<div>\u2022 \u00a0Is my business serious, like a funeral parlor, or fun like a marketing company?<\/div>\n<div>\u2022 \u00a0Who is my target customer? Kids? Moms? Business professionals?<\/div>\n<div><\/div>\n<div>A great idea is to look at what other people in your line of work are doing &#8211; not to copy them, but to get a sense of what is working and what is not.<\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Well every graphic designer will tell you this: You don&#8217;t, we do! \u00a0But here&#8217;s this is how we do it. \u00a0For every logo you want to capture the mood or personality of the business. As you&#8217;ll see in the sample, &hellip; <a href=\"https:\/\/www.modgraphic.com\/blog\/how-do-i-choose-fonts-and-colours-for-my-logo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[42,43,44,15],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-branding","tag-appropriate","tag-colour","tag-font","tag-logo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2P6KW-2l","_links":{"self":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":7,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions\/159"}],"wp:attachment":[{"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.modgraphic.com\/blog\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}