A new field has emerged in recent years called service design \u2013 but what exactly is it? A distinct definition simply eludes the field of design. As Richard Buchanan said, \u201cFrankly, one of the great strengths of design is that we have not settled on a single definition. Fields in which definition is now a settled matter tend to be lethargic, dying, or dead fields, where inquiry no longer provides challenges to what is accepted as truth.\u201d This is what makes design such an exciting field and practice to be a part of, new sectors such as service design are ever evolving and creating new exciting opportunities to the creatively inclined.<\/p>\n
\nThe company 31 Volts explains the purpose of service design quite simply \u2013 \u201cWhen you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other\u201d. Service design is a multidisciplinary field which combines designers, marketers, anthropologists, customers, stakeholders, and so on and so forth to work collaboratively toward the purpose of improving a given service.<\/p>\n
\nSuccessful companies need a comprehensive and empathetic understanding of their customers needs \u2013 how are they experiencing what you give them? Don\u2019t think of design as simply a means of accessorizing \u2013 but rather as a way of theorizing or a way of thinking. Every process can be deliberately designed and researched so as to provide the most effective result and experience probable.<\/p>\n
A new field has emerged in recent years called service design \u2013 but what exactly is it? A distinct definition simply eludes the field of design. As Richard Buchanan said, \u201cFrankly, one of the great strengths of design is that … Continue reading
\nService Design is new, it\u2019s exciting, and it requires you to be a part of the process! Get involved by simply providing feedback to the services you utilize on a regular basis. If you’d like to learn more about this topic click here<\/a>\u00a0and consider purchasing their informative book “This Is Service Design Thinking”<\/em>!<\/p>\n","protected":false},"excerpt":{"rendered":"