Well, for the most part…. In the graphic design world “bad” clients are very rare, well, they are for the team at ModGraphic! We believe there are two important things that keep things running smoothly:
1. Benefit of the doubt.
Rather than jumping to conclusions that the client is a horrible person who just wants to torture you and rob you of a peaceful sleep, try to understand where they are coming from. If they are being unduly critical, well maybe they just have a tough time expressing their thoughts, or perhaps had different expectations. Try to see past any harsh words and see what they are actually saying. Take the high road and be mature when replying – don’t retaliate, just respond.
2. Pick up the phone!
Sometimes it’s all a matter of a breakdown in communication. For example, if they are paying a lot of money for a design, and had different expectations from what you delivered and understood, then they might start to think, well I’ve spent all this money and it’s not what I wanted! It’s generally ALWAYS better to chat things through in person or on the phone than going back and forth in an email. Why? For one thing you can’t control TONE in an email, and they may read yours wrong, and vice versa. Also sometimes people speak more freely in emails than over the phone, but in a bad way! And end up saying things they can’t take back or didn’t really mean. Over the phone, things tend to stay calm and civilized.
ModGraphic salutes our great client!