Many companies wonder if they should hire a full time graphic designer or just hire a freelance graphic designer or company. Having worked on both sides of the fence, this is something I feel I can shed some light on.
Fulltime Graphic Designer:
You’ll want to hire a designer when you are doing enough graphics and marketing to justify a salary of $51,000k per year (according to www.simplyhired.com). This can be quite pricey, not to mention benefits, overhead such as an office and computer, possible maternity leaves, etc. The main benefit in having a full time graphic designer: They are all yours! All your projects are their priority since they aren’t servicing other clients.
Freelance Graphic Designer:
If you hire a freelance designer, there are many benefits, the most obvious being you only have to pay them on a per job basis. At an average of $65 per hour, depending on how much design you require, this will almost always work out to be far less than a full time designer. When you factor in savings on the things mentioned above, it just makes sense for small companies or one man shows through to even medium sized companies. Even if you spend $25,000 per year on graphic design, this is still only half the salary of a graphic designer. So for big companies with lots of design needs, a full time graphic designer might be the way to go, but for the other 48% of Canada’s work force, we recommend a freelance graphic design company like www.modgraphic.com.
If you hire a freelance designer, there are many benefits, the most obvious being you only have to pay them on a per job basis. At an average of $65 per hour, depending on how much design you require, this will almost always work out to be far less than a full time designer. When you factor in savings on the things mentioned above, it just makes sense for small companies or one man shows through to even medium sized companies. Even if you spend $25,000 per year on graphic design, this is still only half the salary of a graphic designer. So for big companies with lots of design needs, a full time graphic designer might be the way to go, but for the other 48% of Canada’s work force, we recommend a freelance graphic design company like www.modgraphic.com.