Some of our clients ask us how exactly a logo is designed from start to finish. Here is our basic process.
Information Gathering
We like to meet our clients in person for something as important and permanent as a logo. Some examples of questions are: Do you have preferred colours or fonts? What kind of look do you like: traditional, contemporary, etc? Who is your target audience? Do you have a tagline that will appear in the logo? In the end we are getting to know the client so that we can create logo concepts that match.
Design
Over the course of a 7 business days we design 4 different concepts based on the information we have gathered. This is a very private process and the inner working of this part will forever be hidden! I will say that it involves a kayak, outer body experiences and a partridge in a pear tree.
Show the Concepts
We will meet the client again to show the concepts, and then discuss changes to the chosen concept. Things that can change are colours, layout, fonts and proportions.
Changes and Sign Off
We then go through up to 3 rounds of changes to get the logo perfect.
Delivery of Final Files
Once the logo is signed off by the client, we will then deliver the final files via email, including these versions: a web version; a print version; a grayscale version; a black and white version.
Remember
Probably the most important thing you are getting from us is our consultation. So take the opportunity to ask why, how, what we think and what would we suggest. We see your logo in a different way than you might and through a filter of being educated on branding as a whole.
So that’s the logo design process it in a nutshell! Don’t hesitate to give us a shout if you’d like more info, or to sit down with us today to start YOUR logo design! www.modgraphic.com