Just like every business needs a great logo and business cards, these days it also needs a great website. Everyone has gone to websites which they like, and everyone has landed on a website that just frustrates and annoys them – and usually you vow to never go back! Here are a few simple rules when creating a website that will ensure many return visits:
Easy to Navigate:
Just like going into a store and knowing exactly where to find what you’re looking for, it’s the same with a good website. Each main point should be easily seen as soon as you hit the home page. That’s why grocery stores have big signs above every aisle – they don’t want you to feel lost, because if you do, you may not come back. Well a website can also seem like a huge store with thousands of products, and in order to keep people happy, those options should be well marked. It’s usually best to keep it to about 5 major choices – for example, Home, About Us, Our History, Our Product and Contact. A great example is this website: www.alfainternational.ca
Attractive:
Some websites can be easy to navigate, but if it’s not attractive, it’s like shopping in a dollar store instead of Bloomingdales. It’s about the experience! Your look and feel should be consistent with your branding – ie. same fonts, same colours, same type of photography. It’s all about extending your brand to everything relating to your company. Here’s a great example: www.heartleafconsulting.com
Quick to Load:
What is more frustrating than waiting for pages to load? In this day and age of being an “instant” society, we like our website to load immediately. Many users will go to the competition’s websites as soon as there’s even a slight delay on your site. According to http://www.velvetblues.com, here are some reasons your website could be slow: Large images, bad web hosting, too much Flash, bulky code, and SPAM.
So, if you’re needing help with any of these issues, visit www.ModGraphic.com for a free quote today!