Wicked Problems

Wicked problems don’t involve witches, fairy tales or any other associations with the word – however their solutions can be described as somewhat mythical. Wicked problems are those that cannot simply be answered right or wrong, but rather they can only be defined as good or bad Continue reading

The Art of Typography

Despite what many people think, typography – the arrangement of type which makes language visible – is a complex and fundamental tool to any design. A lot of thought and process goes into selecting the right typography for a project. Are you looking to capture a certain feel, mood, or aesthetic? Continue reading

Business Cards – A Necessity

There’s a reason most people carry business cards – they work! No other strategy communicates who you are, how to reach you, and what you do as fast and personably as a time tested business card. These small cards are often a first impression and the way a client remembers who you are, so designing them correctly is very important Continue reading

The Importance of User Experience

Do you ever feel frustrated, lost, or underserved while viewing a web page? A positive user experience is fundamental to an effective website design – after all human interaction with computers isn’t exactly natural! Giving users what they want will in turn give you what you want – more interaction and more clients. Continue reading