We’re surrounded by paper on an every day basis, but do you ever wonder why we use 8.5” by 11” as our standard size? I mean it’s a pretty bizarre ratio…. why not something more divisible like 9” by 12” or something that folds perfectly into square sectors? Continue reading
Category Archives: Print Design
The Art of Typography
Despite what many people think, typography – the arrangement of type which makes language visible – is a complex and fundamental tool to any design. A lot of thought and process goes into selecting the right typography for a project. Are you looking to capture a certain feel, mood, or aesthetic? Continue reading
Business Cards – A Necessity
There’s a reason most people carry business cards – they work! No other strategy communicates who you are, how to reach you, and what you do as fast and personably as a time tested business card. These small cards are often a first impression and the way a client remembers who you are, so designing them correctly is very important Continue reading
Trending: Data Visualization and Infographics
Do you have material or data that is static, mundane, or difficult to interpret? Data visualization and information graphics are a fundamental tool in bringing life to your basic words and numbers. From graphs, diagrams, charts, and so on we can present complex information quickly AND clearly. Continue reading
Different File Types
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Do you ever see the different ending letters on a file (called an extension) and wonder “what does it all mean!?”. We are here to shed some light on the different file types out there, using the most common ones you’ll come across. Continue reading
Integrating Your Brand
Occasionally, clients will come to us thinking that branding is just a logo. It’s so much more! Branding is every visual aspect connected with your company – from the graphics on your vehicle, to you website, to the sign above your office door – the logo is just the spring board. That’s why sometimes a company with the most simple logo, can have the most memorable and powerful branding Continue reading
Do I Need A Style Guide?
Why is it good to have a style guide?
Lots of our clients come to us asking for a logo, and when we suggest not just a logo, but a style guide as well, they say what is that, and why do I need one? Continue reading